Why Can't Hughes Offer a Real Unlimited Plan at Lower Speeds?

I have a feeling that things are going to change soon. With 4 other large corporations planning to shoot up 20,000 new satellites, offering high speed Internet, no data cap, for a possibly lower monthly fees, the 3 large corporations that providing satellite Internet today, have to catch up to the new ones' promises. If not, the new ones are going to win the race and take all the subscribers/clients of the old Internet Providers. I would say 1, maybe 2 years and the Satellite Internet is going to change to the better. (That's what the news promises since the other corporations started their projects.) 1 shot up 2 and another one shot up 6 test satellites already. Hughes should start shooting up new ones and doing radical changes and upgrades in a very short time. Or at least that's what I would do if I would be in charge. :-)